Privacy
Privacy & cookies
We are a wardrobe shop, not an advertising business. We collect what we need to sell you a wardrobe and get it to your house, and nothing else.
Before we take orders
We are not yet registered with the Information Commissioner’s Office and our registered company details are not published. Both are needed before we take real orders, and this page will name the data controller when they are.
What we collect, and why
- Your order — name, delivery address, email and phone. We need it to perform the contract. It is kept for six years because HMRC requires it.
- Your basket and wishlist — product ids and quantities. The basket is a cookie; the wishlist never leaves your browser.
- Newsletter sign-ups — just an email address, with your consent, until you unsubscribe.
- What you type to Rowan — see below.
The assistant
Rowan is built on Anthropic’s Claude. What you type, and any photo you send it, is transmitted to Anthropic to generate the reply. Please do not send it payment details or anything you would not put in an email. We keep the conversation only for as long as your session lasts; Anthropic handles it as our processor under their commercial terms.
The “see it in your room” tool sends the photograph of your room, together with our picture of the wardrobe, to Google’s Gemini image service, which draws the wardrobe into it. The photo is used only to make that picture: we do not store it, and Google handles it as our processor under their API terms. Please photograph the wall, not people or documents.
Cookies
Essential cookies make the basket and checkout work and are set without asking, as the law allows. Google Analytics and the Meta Pixel are only allowed to set cookies if you say yes; until then they run in their consent modes, which store nothing on your device. You can change your mind at any time from the banner.
| Cookie | What it does | Type | Kept |
|---|---|---|---|
| elmivo_cart | What is in your basket | Essential | 30 days |
| elmivo_basket_count | The number on the basket icon | Essential | 30 days |
| elmivo_order_session | Lets you see your own order and nobody else's | Essential | 30 days |
| elmivo_ai_session | Keeps one conversation with the assistant together | Essential | Session |
| elmivo_consent | Remembers this choice | Essential | 6 months |
| _ga / _ga_* | Counts visits so we know which wardrobes people look at | Analytics | 13 months |
| _fbp | Tells Meta which of our Facebook or Instagram adverts brought you here | Advertising | 3 months |
Who else sees your data
Amazon Web Services (hosting and the order database, London region), Anthropic (the assistant), Zoho (our customer records system, Zoho CRM, held in its UK data centre), the maker and the carrier who deliver your wardrobe, and — once payments are live — the payment provider, who takes your card details directly so that we never see them. We do not sell anything about you to anyone.
Your rights
You can ask for a copy of what we hold, have it corrected or deleted, object to how we use it, or withdraw consent. To do any of that, email hello@elmivo.co.uk — we answer within a month. If we get it wrong you can complain to the Information Commissioner’s Office at ico.org.uk.
